"To have the preeminent graphic designer in America-the leading proponent of the Modern-intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic."-Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design ...
Read More
"To have the preeminent graphic designer in America-the leading proponent of the Modern-intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic."-Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Size: 8x1x10; Hardcover with DJ. Pages are clean and unmarked. Covers show very minor shelf wear. Binding is tight, hinges strong. Dust jacket shows light edge wear.; 100% Satisfaction Guaranteed! Ships same or next business day!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good in Good jacket. Book 1st edition. Hardbound in dust jacket. Several large tears to dust jacketthat shows some edge wear, otherwise very good.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Oversized.
