"Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries."--Stephen A. Furbacher, President, Dynegy Midstream Services, LLP.
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"Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries."--Stephen A. Furbacher, President, Dynegy Midstream Services, LLP.
Read Less
