In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, sacred cows deserve to die. The authors share their successful approach through humorous and vivid real-world, global examples. Unabridged. 1 MP3 CD.
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In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, sacred cows deserve to die. The authors share their successful approach through humorous and vivid real-world, global examples. Unabridged. 1 MP3 CD.
Read Less