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Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

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Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy - Asplen-Taylor, Simon
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For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. ...

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Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy 2022, Kogan Page Ltd, London

ISBN-13: 9781398606074

Hardcover

Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy 2022, Kogan Page Ltd, London

ISBN-13: 9781398606050

Trade paperback