Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, ...
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Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more. Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781420070194.
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Seller's Description:
New. Contains: Illustrations, black & white, Tables, black & white. Chapman & Hall/CRC Data Mining and Knowledge Discovery Series . Includes: illustrations, black & white, tables, black & white. Intended for professional and scholarly audience.
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Seller's Description:
New. Contains: Illustrations, black & white, Tables, black & white. Chapman & Hall/CRC Data Mining and Knowledge Discovery Series . Includes: tables, black & white, illustrations, black & white. Intended for professional and scholarly audience.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Contains: Illustrations, black & white, Tables, black & white. Chapman & Hall/CRC Data Mining and Knowledge Discovery Series . Includes: tables, black & white, illustrations, black & white. Intended for professional and scholarly audience.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Paper over boards. 336 p. Contains: Illustrations, black & white, Tables, black & white, Maps, Figures. Chapman & Hall/CRC Data Mining and Knowledge Discovery.
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Seller's Description:
New. Sewn binding. Paper over boards. 336 p. Contains: Unspecified, Illustrations, black & white, Tables, black & white, Maps, Figures. Chapman & Hall/CRC Data Mining and Knowledge Discovery.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Paper over boards. 336 p. Contains: Unspecified, Illustrations, black & white, Tables, black & white, Maps, Figures. Chapman & Hall/CRC Data Mining and Knowledge Discovery.
