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Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

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Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else - Lohr, Steve
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Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which ...

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Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else 2015, Harper Business

ISBN-13: 9780062226815

Hardcover

Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else 2015, HarperCollins

ISBN-13: 9781481533799

Audiobook CD