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DK Essential Managers: Marketing Effectively

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DK Essential Managers: Marketing Effectively - Ali, Moi, and Hayward, Adele (Editor)
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Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly ...

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DK Essential Managers: Marketing Effectively 2001, DK Publishing (Dorling Kindersley), New York, NY

ISBN-13: 9780789471482

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