Get the secrets to successful marketing with the entire range of interactive media from a team of more than 20 world-class interactive marketing experts. Contributors share their special expertise in research and information gathering, creative to marketing strategy, and a range of marketing communication tactics. You'll be shown how to: -- Build dialogues and learning relationships with individual customers -- Maintain a customer focus in an interactive age -- Develop a creative strategy in the new marketplace -- Create ...
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Get the secrets to successful marketing with the entire range of interactive media from a team of more than 20 world-class interactive marketing experts. Contributors share their special expertise in research and information gathering, creative to marketing strategy, and a range of marketing communication tactics. You'll be shown how to: -- Build dialogues and learning relationships with individual customers -- Maintain a customer focus in an interactive age -- Develop a creative strategy in the new marketplace -- Create powerful electronic catalogs and presentations -- Measure the effectiveness of interactive media
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
