"Cutting Edge Advertising" offers a step-by-step plan for creating outstanding 21st century print advertising. Along the way, Aitchison presents more than 300 of the world's best ads--each discussed, analyzed and critiqued, frankly and provocatively, by the people responsible for them. This book is a goldmine for every advertising agency copywriter, art director, and account supervisor; in-house agency; and for every newcomer to the field.
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"Cutting Edge Advertising" offers a step-by-step plan for creating outstanding 21st century print advertising. Along the way, Aitchison presents more than 300 of the world's best ads--each discussed, analyzed and critiqued, frankly and provocatively, by the people responsible for them. This book is a goldmine for every advertising agency copywriter, art director, and account supervisor; in-house agency; and for every newcomer to the field.
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Edition: 1999, Prentice Hall PTR
Trade paperback,
Good
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
2003
Language:
English
Alibris ID:
17716934111
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Seller's Description: This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780130128973.
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Edition: 1999, Prentice Hall PTR
Trade paperback,
Good
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
08/1999
Language:
English
Alibris ID:
17945744830
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Edition: 1999, Prentice Hall PTR
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Fair
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
1999
Language:
English
Alibris ID:
17960658648
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1999, Prentice Hall PTR
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Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
1999
Language:
English
Alibris ID:
17895396721
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1999, Prentice Hall PTR
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Very Good
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
1999
Language:
English
Alibris ID:
18004889211
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1999, Prentice Hall PTR
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Very Good
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
1999
Language:
English
Alibris ID:
18000014944
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1999, Prentice Hall PTR
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Good
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
1999
Language:
English
Alibris ID:
17881983520
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Edition: 1999, Prentice Hall PTR
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Available Copies: 2
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
1999
Language:
English
Alibris ID:
17906900931
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition: 1999, Prentice Hall PTR
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New
Details: ISBN:
013012897X
ISBN-13:
9780130128973
Pages:
352
Publisher:
Prentice Hall PTR
Published:
08/1999
Language:
English
Alibris ID:
16694396273
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Seller's Description: New. Size: 143x10x0; New. In shrink wrap. Looks like an interesting title!
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ISBN-13: 9780130128973
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