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Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer - Sewell, Carl, and Brown, Paul B
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Sewell first revealed the secret of getting customers to return again and again in the original "Customers for Life." A lively, down-to-earth narrative, it became a bestseller. Building on that solid foundation, this expanded edition features five new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

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Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer 2002, Crown Publishing Group (NY), New York, NY

ISBN-13: 9780385504454

Revised edition

Trade paperback