The ultimate guide for explaining how business actions translate to profits. This book is the story of the Customer Moat Formula (CMF), a complete model for explaining how we can manage a business's strategy. The CMF is an actionable tool that is universally applicable to all businesses; it teaches how to achieve greater profitability and success.
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The ultimate guide for explaining how business actions translate to profits. This book is the story of the Customer Moat Formula (CMF), a complete model for explaining how we can manage a business's strategy. The CMF is an actionable tool that is universally applicable to all businesses; it teaches how to achieve greater profitability and success.
Read Less
