In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales ...
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In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
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Very good. The cover shows normal wear and tear. Some corner dings. The dust jacket shows normal wear and tear. The dust jacket has stickers or sticker residue on it. The pages show normal wear and tear. May have varying covers. Fast Shipping-Mailed in plastic mailer!
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Good. A copy that has been read, but remains in clean condition. Shows signs of wear and previous use. May include writing/highlighting, library labels, stickers, shelf/handling wear, damages to pages/spine/binding/cover, and other defects. May not include the dust jacket or supplementary material (toys, access code, dvds, etc). A portion of your purchase benefits nonprofits! -STOCK PHOTO, ITEM DETAILS (PUBLICATION YEAR, FORMAT, ETC) & OTHER INFO MAY BE INACCURATE. PRODUCT'S ACTUAL EDITION, ITEM DETAILS & FORMAT MAY DIFFER FROM WHAT IS SHOWN. INFO/PHOTOS PROVIDED UPON REQUEST.
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Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
