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Customer Driven Strategy: Winning Through Operational Excellence

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Customer Driven Strategy: Winning Through Operational Excellence - Wallace, Thomas F
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Shows companies how to make the customer the center of their competitive strategies. Strategies include achieving change with zero trade-offs; forging a more productive relationship with suppliers; investing in people, not just equipment; looking for continuous improvement; and implementing a team-based approach to new product development. Dozens of case-histories describe how successful companies have triumphed in the marketplace by not just putting their customers first, but by making them the force that drives the ...

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Customer Driven Strategy: Winning Through Operational Excellence 1992, Oliver Wight Limited Publications, Essex Junction

ISBN-13: 9780939246267

Hardcover

Customer-Driven Strategy: Winning Through Operational Excellence 1992, Wiley, New York

ISBN-13: 9780471132172

Revised edition

Hardcover