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Customer-Centric Project Management

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Customer-Centric Project Management - Harrin, Elizabeth
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There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide whatvalue actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in ...

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Customer-Centric Project Management 2017, Routledge, London

ISBN-13: 9781138461024

Hardcover

Customer-Centric Project Management 2012, Routledge, Oxford

ISBN-13: 9781409443124

Trade paperback