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Customer Bonding - Cross, Richard, and Smith, Janet
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A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty.

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Customer Bonding 1995, McGraw-Hill/Contemporary, Lincolnwood, Ill

ISBN-13: 9780844233192

Trade paperback