Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you ...
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Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including: -Graphic design best practices -Videography tips -Content writing dos and don'ts -Inbound marketing -Strategy development -All manner of web app and website delivery keys -... and a lot more This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
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Add this copy of Cruft: Marketing Best Practices for Smart People! to cart. $87.35, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2021 by Bookbaby.
