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Cross Cultural Consumer Behavior in an Emerging Economy

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Cross Cultural Consumer Behavior in an Emerging Economy - Singh, Devinder Pal, and Sharma, Manoj Kumar
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The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural ...

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Cross Cultural Consumer Behavior in an Emerging Economy 2014, Scholars' Press

ISBN-13: 9783639718591

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