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Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition)

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Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition) - Gesteland, Richard R
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The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For ...

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Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition) 2012, CBS Press

ISBN-13: 9788763002387

5th Revised edition

Hardcover