A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business's standing with the public. While not all crises can be avoided, your company's reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs. In Critical Moments , corporate communications expert Bill Coletti reveals how you can build reputational excellence by meeting the needs and expectations of the ...
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A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business's standing with the public. While not all crises can be avoided, your company's reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs. In Critical Moments , corporate communications expert Bill Coletti reveals how you can build reputational excellence by meeting the needs and expectations of the public. He takes you step-by- step through his Four A's--Awareness, Assessment, Authority, and Action--that will help you develop your company's situational understanding, research agenda, operational risks, and action plan to recover and grow your reputation. Missed customer expectations can seriously damage a company. Bill Coletti provides a logical management framework for the least manageable aspects of corporations.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Sewn binding. Cloth over boards. With dust jacket. 200 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. With dust jacket. 200 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.