High-profile experts attract customers and clients like magnets. Executives, consultants, business owners and sales professionals responsible for building their client base can ramp up their prospecting efforts by becoming recognised experts in their fields. Anyone whose success depends on building a customer base can leverage name recognition to take his or her business to the next level. Best of all, becoming a recognised expert does not cost a lot of time or money. Author and credibility marketing expert Larry Chambers ...
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High-profile experts attract customers and clients like magnets. Executives, consultants, business owners and sales professionals responsible for building their client base can ramp up their prospecting efforts by becoming recognised experts in their fields. Anyone whose success depends on building a customer base can leverage name recognition to take his or her business to the next level. Best of all, becoming a recognised expert does not cost a lot of time or money. Author and credibility marketing expert Larry Chambers identified this powerful method of attracting clients when he was a practicing financial advisor He positioned himself as a financial expert by writing articles and columns. Now he shares secrets and tools needed to build a step-by-step credibility marketing campaign so that any professional in any industry can replicate his reputation-building success. Use Credibility Marketing to: Learn the six steps to becoming an expert. Attract clients by focusing on their problems, then solving them. Understand the secret formulas for getting articles published. Sell your expertise as a speaker and seminar presenter. Get prospects to seek you out instead of the other way rou
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