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Creativity Unlimited: Thinking Inside the Box for Business Innovation

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Creativity Unlimited: Thinking Inside the Box for Business Innovation - Dahlen, Micael, Professor
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Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of ...

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Creativity Unlimited: Thinking Inside the Box for Business Innovation 2009, Wiley, Chichester, England

ISBN-13: 9780470770849

Hardcover