Why isn't everyone creative? Why doesn't education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life -- natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples he shows readers how to liberate their ...
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Why isn't everyone creative? Why doesn't education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life -- natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches diverse geniuses share -- and anyone can emulate. Fascinating and fun, Michalko's strategies facilitate the kind of light-bulb moment thinking that changes lives -- for the better.
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Seller's Description:
Good. Trade paperback (US). Glued binding. 256 p. Contains: Illustrations. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Seller's Description:
New. 2011. Original. Paperback. Num Pages: 256 pages, black and white illustrations, charts, and worksheets throughout. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 154 x 230 x 15. Weight in Grams: 362......We ship daily from our Bookshop.
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Seller's Description:
Acceptable. Minor water damage on some pages. All material legible and in-tact. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.