KEY BENEFIT"This innovative volume in creative management is carefully structured to take the student from familiar territory, traditional and historical management responses to external stimuli, through to less familiar territory i.e. creative management responses, required during turbulent times of change and to maintain competitive advantage. Uses a wide variety of exercises to encourage the practice of creative thinking and action. Concentrates on the application and harnessing of creativity in an organization. MBA ...
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KEY BENEFIT"This innovative volume in creative management is carefully structured to take the student from familiar territory, traditional and historical management responses to external stimuli, through to less familiar territory i.e. creative management responses, required during turbulent times of change and to maintain competitive advantage. Uses a wide variety of exercises to encourage the practice of creative thinking and action. Concentrates on the application and harnessing of creativity in an organization. MBA students and undergraduate students in departments of management, engineering, computer science, etc. Those taking courses in creative management. Will also appeal to general managers working in a changing environment.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780133120592.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780133120592.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780133120592.
