The authors explain what a value proposition is and how to build and deliver one. They argue that, contrary to the norm, value propositions cannot rest on unsupported marketing claims, but must be created at a strategic level and expressed in measurable terms.
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The authors explain what a value proposition is and how to build and deliver one. They argue that, contrary to the norm, value propositions cannot rest on unsupported marketing claims, but must be created at a strategic level and expressed in measurable terms.
Read Less
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Edition:
2009, Kogan Page
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ISBN:
0749455128
ISBN-13:
9780749455125
Pages:
232
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Kogan Page
Published:
2009
Language:
English
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18114519370
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Edition:
2009, Kogan Page
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Good
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ISBN:
0749455128
ISBN-13:
9780749455125
Pages:
232
Publisher:
Kogan Page
Published:
2009
Language:
English
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18063929579
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Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2009, Kogan Page
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Good
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ISBN:
0749455128
ISBN-13:
9780749455125
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232
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Kogan Page
Published:
2009
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English
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18019668090
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Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2009, Kogan Page
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Very Good
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ISBN:
0749455128
ISBN-13:
9780749455125
Pages:
232
Publisher:
Kogan Page
Published:
2009
Language:
English
Alibris ID:
18063927671
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Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2009, Kogan Page
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Good
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ISBN:
0749455128
ISBN-13:
9780749455125
Pages:
232
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Kogan Page
Published:
2009
Language:
English
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18030319964
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2009, Kogan Page
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0749455128
ISBN-13:
9780749455125
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232
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First Edition
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2009
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English
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17747356281
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2009, Kogan Page
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ISBN:
0749455128
ISBN-13:
9780749455125
Pages:
232
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Kogan Page
Published:
2009
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English
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18078369082
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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ISBN:
0749455128
ISBN-13:
9780749455125
Pages:
232
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Kogan Page
Published:
2009
Language:
English
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17939255804
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Edition:
2009, Kogan Page
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ISBN:
0749455128
ISBN-13:
9780749455125
Pages:
232
Edition:
1st Edition
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Kogan Page
Published:
2009
Language:
English
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18120180796
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Very Good. Size: 6x1x9; Has some light general reading/shelfwear-otherwise this is a clean, tight copy. Dispatch within 24hrs from the UK.
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