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Creating and Capturing Value: Perspectives and Cases on Electronic Commerce - Saloner, Garth, and Spence, A Michael
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The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

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Creating and Capturing Value: Perspectives and Cases on Electronic Commerce 2001, Wiley, New York, NY

ISBN-13: 9780471410157

Hardcover