reating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego ...
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reating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. ... What people are saying about Valerie Geller's Creating Powerful Radio "A tremendous work!" - Scott Shannon, program director/air personality WPLJ, New York "This is the book I hope my competitors don't read. It's required reading for my staff." - Jerry Bell, managing news editor, KOA/KTLK, Denver "If you want to understand what makes radio work, read this, then read itagain." - Jon Faine, air personality, 774 ABC Radio Melbourne, Australia "It should be a textbook." - Chris Berry, general manager, WMAL, Washington, DC "If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods." - Scott Solder programme controller LBC Radio, London "This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!" - Keri Jones, CEO/Radio Pembrokeshire Wales, UK "Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio." - Andy Vierra program director KNUU, Las Vegas "This book will help your show get better." - Al Rantel talk show host KABC, Los Angeles "Wonderful." - Paul Fisher, vice president, Rogers Radio Vancouver, BC, Canada "Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book." - John Ryan, managing director BBC Radio. Manchester, UK "Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' " - David Hinkley New York Daily News "This should be required reading in every newsroom and every radio station." - Radio World "Creating Powerful Radio might eventually make an executive's jobat a satellite formatted affiliate much tougher." - Professor Peter Hunn Communications Studies Department State University of New York, Oswego "It's great. Read it!" - Kim Komando syndicated air personality "I recommend it to everyone and I use it in my classes. I love this book." - Jo Maeder (The Rock 'N Roll Madame) air personality and instructor New York University "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' " - John Sawatsky, professor of journalism Carleton
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Add this copy of Creating Powerful Radio to cart. $9.74, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1996 by M Street Publications.
Add this copy of Creating Powerful Radio to cart. $9.74, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1996 by M Street Publications.
Add this copy of Creating Powerful Radio: a Communicator's Handbook to cart. $12.49, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1996 by M Street Publications.
Add this copy of Creating Powerful Radio: a Communicator's Handbook to cart. $29.59, very good condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 1996 by M Street Publications.
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Seller's Description:
-1. Signed by author Valerie Geller on the FFEP with a brief inscription to the previous owner. First Edition, stated first printing May 1996 with full number line in near fine/ very good condition. The pages of the text are clean, crisp, and unmarked. No creasing along the spine, and no bent page corners. Cover has some minor shelf wear. Attractive book with minimal signs of use, and no remainder mark. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
Add this copy of Creating Powerful Radio: a Communicator's Handbook to cart. $35.95, like new condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 1996 by M Street Publications.
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Seller's Description:
Signed by author on the FFEP with a brief inscription to the previous owner. First Edition, stated first printing May 1996 with full number line in fine / like new condition. The pages of the text are clean, crisp, and unmarked. No creasing along the spine, and no bent page corners. The book is in excellent condition inside and out. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
Add this copy of Creating Powerful Radio: a Communicator's Handbook to cart. $110.45, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1996 by M Street Publications.
Add this copy of Creating Powerful Radio: a Communicator's Handbook to cart. $10.00, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by M Street Publications.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Creating Powerful Radio: a Communicator's Handbook to cart. $36.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by M Street Publications.
