Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.
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Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.
Read Less
Add this copy of Creating Effective Marketing Communications (Marketing to cart. $52.61, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Kogan Page.
