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Creating Corporate Venturing: New Businesses within the Firm

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Innovation and entrepreneurship are crucial for surviving and prospering in roday's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that ...

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Creating Corporate Venturing: New Businesses within the Firm 1993, Harvard Business Review Press

ISBN-13: 9780875843216

Hardcover