In 1969 Marshall McLuhan observed that "today we live invested with an electric information environment that is quite as imperceptible to us as water is to a fish." He was convinced that the new electronic media shape not only the information they convey but also our very consciousness and that in order to actually perceive this a counter environment is needed. To demonstrate his point McLuhan wrote Counterblast. More a manifesto than a book, Counterblast is a typographically explosive compilation of short essays and probes ...
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In 1969 Marshall McLuhan observed that "today we live invested with an electric information environment that is quite as imperceptible to us as water is to a fish." He was convinced that the new electronic media shape not only the information they convey but also our very consciousness and that in order to actually perceive this a counter environment is needed. To demonstrate his point McLuhan wrote Counterblast. More a manifesto than a book, Counterblast is a typographically explosive compilation of short essays and probes (complex ideas compressed into a few thought-provoking words), all of which focus on the effects of media on the human condition. It could be seen as a compilation of bold headlines and it is hauntingly prescient, as this superbly reproduced facsimile of the original edition will affirm. In true McLuhan style that title 'Counterblast' is a play on the word 'Blast', the name given to a magazine designed by Wyndham Lewis in 1914 and the first publication ever to be set in heavy headline type, albeit in the face of enormous resistance from the London printing establishment who considered it anti-literary.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Foxing on page edges. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN:
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Seller's Description:
Good. Size: 7x5x0; Order today-sent today with tracking number, M-F*. Still attractive Ex-Library but showing some wear: some abrasion to flats and edges, bumped corners with a bit of lifting. Text is clean and solid. We protect your purchase with damage-resistant double-layer bubble-wrap packaging where possible. Your purchase helps fund small charities in Ohio, Kentucky, Indiana. *Our delivery standard: order received by 2PM Eastern US time goes out by 4: 30 PM M-F.
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Seller's Description:
Parker, Harley (Designer) Fine in very good dust jacket. Dust jacket has chip to top of spine portion and very minor edge wear. Original $6.50 price is unclipped. 142 p. Includes: illustrations, diagrams.
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Seller's Description:
First trade edition of McLuhan's previously self-published book, near fine in near fine jacket, in fresh archival cover; very gentle edgewear to jacket, minor foxing to top of pageblock else a tight square unmarked copy in unclipped dust jacket; first printing thus.
