In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance ...
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In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.
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Add this copy of Corpus Approaches to Critical Metaphor Analysis to cart. $112.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2004 by Palgrave MacMillan.
Add this copy of Corpus Approaches to Critical Metaphor Analysis to cart. $112.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2004 by Palgrave MacMillan.
Add this copy of Corpus Approaches to Critical Metaphor Analysis to cart. $117.00, like new condition, Sold by GIVENS BOOKS rated 5.0 out of 5 stars, ships from Lynchburg, VA, UNITED STATES, published 2004 by Palgrave Macmillan.
Add this copy of Corpus Approaches to Critical Metaphor Analysis to cart. $132.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Palgrave Macmillan.
