This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
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This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
Read Less
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Seller's Description:
New. Sewn binding. Cloth over boards. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in Marketing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in Marketing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in Marketing.
