The way we market is threatening our ability to market. Marketing technology has made it easier to expand our digital reach but harder to connect with people on a human level. Placed within the larger context of an increasingly internet-based society, we see a generation that has never been more informationally wealthy, yet never hungrier for meaning. As a book on content theory, Content, Creators & Human Beings takes a look at the role content marketers, designers, and creators of all sorts can play to not only develop new ...
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The way we market is threatening our ability to market. Marketing technology has made it easier to expand our digital reach but harder to connect with people on a human level. Placed within the larger context of an increasingly internet-based society, we see a generation that has never been more informationally wealthy, yet never hungrier for meaning. As a book on content theory, Content, Creators & Human Beings takes a look at the role content marketers, designers, and creators of all sorts can play to not only develop new strategies to drive successful brands but also to define what it means to be a successful human in an era of hyperinformation.Branded content is ubiquitous today. It is effectively the soundtrack to the modern life. It can be disorienting or foundational, anxiety-inducing or relieving, exhausting or energizing. Content, Creators & Human Beings explores how the brands that help people find more contentment and satisfaction in their lives will ultimately become bigger parts of those lives.
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