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Contemporary Strategic Marketing - Brennan, Ross, Professor, and Baines, Paul, and Garneau, Paul
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This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.

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Contemporary Strategic Marketing 2008, Bloomsbury Academic, New York

ISBN-13: 9780230507203

2nd 2007 edition

Trade paperback

Contemporary Strategic Marketing 2002, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333981191

Paperback

Contemporary Strategic Marketing 2002, Palgrave, New York, NY

ISBN-13: 9780333981184

2002 edition

Hardcover