The revolution that has taken place in the business environment has forced companies to investigate how to create a new venture from a viable business idea. The theoretical aspects and practical applications are dealt with, and guidelines are given as to how to manage the business and plan for growth. Information is also provided on how to either buy a franchise or franchise a business venture. The book covers all aspects of the business plan: marketing; financial; operational; production; management; and legal aspects.
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The revolution that has taken place in the business environment has forced companies to investigate how to create a new venture from a viable business idea. The theoretical aspects and practical applications are dealt with, and guidelines are given as to how to manage the business and plan for growth. Information is also provided on how to either buy a franchise or franchise a business venture. The book covers all aspects of the business plan: marketing; financial; operational; production; management; and legal aspects.
Read Less
