Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
Read More
Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Size: 8x1x11; Almost new book. Textbook Only. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good in fine dust jacket. Audience: General/trade. BOX# AB01: This book is in Very Good condition, and the CD (is) includes: This book has (0) pages contain HIGHLIGHT and (0) pages with UNDER-LINES, NOTES, and ANSWERS () pages are Creases. Hard Cover tips or Paperback Covers and Stem or binding (are not) damaged; The Jacket Cover is (N/A). This is an Ex-Library s: (N/A). SPECIAL NOTES (). If this book is not as the above condition, return at 4045 NW 185 ST. Miami Gardens, FL 33055. For full refund no need for email or call.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Very light pencil markings in text, the pages are mainly clean. the cover is in nice condition. Has NO CD. Minor shelf and corner wear. Binding is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561003203.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. The text appears to have writing and highlighting, the spine of the book has wrinkles on it. Their is some scuffing to the cover. Sticker on the front cover. Minor corner wear, corners are rubbed off. This does not have a CD with the book. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561003202.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text has highlighting, the cover is in nice condition. Has NO CD. Multiple copies available this title. Quantity Available: 3. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: ABE544503485.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. The text appears to have highlighting in first chapter only, the cover and the spine have scuff marks on it. This book also comes with a Sealed CD. Binding is in very good condition. Has minor shelf and corner wear. Has sticker on back cover. Nice and Crisp Pages, Looks Good! Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561025621.
