Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
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Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
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TRUST OUR FEEDBACK RATING-USED VERY GOOD.2. Construction of the book is very good i.e. Tight spine. No loose pages. Clean pages. No writing, highlighting, marks or underlining on the pages. Some page discoloration. Reasonably tidy looking front cover with only a few minor creases or marks. Boards are still in good condition. Hard and strong but not perfect. Minor shelf wear along the edges and sides of the book. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE)
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Very Good Condition. Very light pencil markings in text, the pages are mainly clean. the cover is in nice condition. Has NO CD. Minor shelf and corner wear. Binding is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561003203.
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Good Condition. The text appears to have writing and highlighting, the cover and the spine have scuff marks on it. This book also comes with a CD. Binding is in very good condition. Has minor shelf and corner wear. Has sticker on back cover. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561003200.
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Very Good Condition. The text has highlighting, the cover is in nice condition. Has NO CD. Multiple copies available this title. Quantity Available: 3. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: ABE544503485.
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Good Condition. The text appears to have highlighting in first chapter only, the cover and the spine have scuff marks on it. This book also comes with a Sealed CD. Binding is in very good condition. Has minor shelf and corner wear. Has sticker on back cover. Nice and Crisp Pages, Looks Good! Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561025621.
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Very good in fine dust jacket. Audience: General/trade. BOX# AB01: This book is in Very Good condition, and the CD (is) includes: This book has (0) pages contain HIGHLIGHT and (0) pages with UNDER-LINES, NOTES, and ANSWERS () pages are Creases. Hard Cover tips or Paperback Covers and Stem or binding (are not) damaged; The Jacket Cover is (N/A). This is an Ex-Library s: (N/A). SPECIAL NOTES (). If this book is not as the above condition, return at 4045 NW 185 ST. Miami Gardens, FL 33055. For full refund no need for email or call.