The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commentaries on the essays are by social scientists.
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The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commentaries on the essays are by social scientists.
Read Less
