This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Read Less
Add this copy of Consumer Packaging Strategy: Localisation in Asian to cart. $55.12, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Routledge.
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New. Trade paperback (US). Glued binding. 150 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Advances in Management and Business Studies.
Add this copy of Consumer Packaging Strategy: Localisation in Asian to cart. $60.07, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2024 by Routledge.
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New. Trade paperback (US). Glued binding. 150 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Advances in Management and Business Studies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Consumer Packaging Strategy: Localisation in Asian to cart. $60.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Routledge.
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New. Trade paperback (US). Glued binding. 150 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Advances in Management and Business Studies.
Add this copy of Consumer Packaging Strategy: Localisation in Asian to cart. $72.11, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Routledge.
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Seller's Description:
New. Trade paperback (US). Glued binding. 150 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Advances in Management and Business Studies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Consumer Packaging Strategy: Localisation in Asian to cart. $176.08, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Routledge.
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New. Sewn binding. Cloth over boards. 150 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Advances in Management and Business Studies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Consumer Packaging Strategy: Localisation in Asian to cart. $178.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 150 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Advances in Management and Business Studies.
