Consumer Packaging Strategy: Localisation in Asian Markets

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design. Read More

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $30.25 (Expires Jun 20, 2025) 365 Day Rental: $35.75 (Expires Dec 22, 2025) Buy eBook Lifetime Access: $54.99 Title: Consumer Packaging Strategy by Huda Khan; Richard Lee; Polymeros Chrysochou Publisher: Taylor & Francis Print ISBN: 9780367430368, 0367430363 eText ISBN: 9781000637687 Edition: 2022 1st edition Format: EPUB eBook	$30.25 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ