Skip to main content alibris logo
Consumer Neuroscience - Cerf, Moran (Editor), and Garcia-Garcia, Manuel (Editor), and Kotler, Philip (Foreword by)
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.

loading
Consumer Neuroscience 2017, MIT Press, Cambridge

ISBN-13: 9780262036597

Hardcover