The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through ...
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The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
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Add this copy of Consumer Behavior Knowledge for Effective Sports and to cart. $12.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2011 by Routledge.
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Very good. Ex-library. Trade paperback (US). Glued binding. 314 p. Contains: Unspecified, Line drawings, black & white, Tables, black & white, Figures. Audience: General/trade. Consumer behavior knowledge for effective sports and event marketing 0 reviews Authors: Lynn R. Kahle (Editor), Angeline G. Close (Editor) Summary: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research Print Book, English, 2011 Edition: View all formats and editions Publisher: Routledge, New York, 2011 Physical Description: xxxiv, 314 pages: illustrations; 23 cm ISBN: 9780415873574, 9780415873581, 0415873576, 0415873584 OCLC Number / Unique Identifier: 548660415 Subjects: Communication en marketing Communication in marketing Consommateurs Comportement Consumer behavior Consumers E?ve?nements spe?ciaux Marketing Marketing Marketing (General) Marketing (algemeen) Special events Marketing Sport Sports Marketing communicatie communication consumentengedrag consumer behaviour efficiency marketing publieksevenementen spectator events sport Contents: Foreword: "Consumers: alpha and omega of marketing" / Stephen A. Greyser Introduction: The study of sports and events consumer behavior / Jesse King, Lynn R. Kahle, and Angeline G. Close A framework for measuring the contributions of sport to society: actors, activities, and outcomes / Seung Pil Lee and T. Bettina Cornwell The psychology of fandom: understanding the etiology, motives, and implications of fanship / Edward R. Hirt and Joshua J. Clarkson Spectator rage: an overview / Scott A. Jones, Stephen J. Grove, and Gregory M. Pickett Sport-related subculture as a useful basis of market segmentation: insights for ski area managers / Debra L. Scammon [and others] The impacts of corporate social responsibility on NBA fan relationships: a conceptual framework / Pamela A. Kennett-Hensel, Russell Lacey, and Matt Biggers And a child athlete will save us: marketing psychosocial and physical benefits of sport to children, adolescents, coaches, and parents / Steven J. Andrews The motivations associated with attendance and participation in an amateur sporting event / Lada Helen V. Kurpis and Carl S. Bozman Hospitality: a key sponsorship service in sports marketing / Rick Burton. [et al. ] Assessing existential validity of the bowl championship series rankings / Thomas J. Reynolds Service quality perceived by fans at professional sporting events / Florian Riedmueller Event marketing and sponsorship: lessons learned from the Tour de Georgia cycling races / R. Zachary Finney, Russell Lacey, and Angeline G. Close
Add this copy of Consumer Behavior Knowledge for Effective Sports and to cart. $74.75, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Routledge.
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New in new dust jacket. Glued binding. Paper over boards. 314 p. Contains: Unspecified, Illustrations, black & white, Tables, black & white, Figures. Audience: General/trade.
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New. Trade paperback (US). Glued binding. 348 p. Contains: Unspecified, Line drawings, black & white, Tables, black & white, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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