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Consumer Behavior - Aljuraisy, Khalid
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At present, project management is facing a lot of contextual changes, such as rapid changes in the modern consumer's desires, inflation in world economies, growing consumer awareness and consumer protection movements. The changes require proper solutions, which care for consumer needs and the public interest while achieving the business aim of profit-making. Seeking easy solutions for marketing problems aggravates matters due to the complexity of consumer behavior and the intricacy of related factors. In addition, ...

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Consumer Behavior 2023, Independent Author

ISBN-13: 9789735643591

Trade paperback