This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is ...
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This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.
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Add this copy of Construction Marketing: a Professional Approach to cart. $9.48, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Thomas Telford Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780727716521.
Add this copy of Construction Marketing: a Professional Approach to cart. $63.58, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Amer Society of Civil Engineer.
