Beginning from a poststructuralist position, Constructing the Child Viewer examines three decades of U.S. research on television and children. The book concludes that historical concepts of the child television viewer are products of discourse and cannot be taken to reflect objective, scientific truths about the child viewer. Widely disseminated constructs of the passive viewer, the active viewer, the interactive viewer, and the media literate viewer are seen as problematic. Nearly all academic studies published from 1948 ...
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Beginning from a poststructuralist position, Constructing the Child Viewer examines three decades of U.S. research on television and children. The book concludes that historical concepts of the child television viewer are products of discourse and cannot be taken to reflect objective, scientific truths about the child viewer. Widely disseminated constructs of the passive viewer, the active viewer, the interactive viewer, and the media literate viewer are seen as problematic. Nearly all academic studies published from 1948 to 1979 on the subject are included in this volume. Each receives close textual analysis, making this a useful bibliographic resource and reference book. Methodologically and theoretically, this is the first text of its kind to read the history of research on television and children as an archaeology of knowledge. Constructing the Child Viewer is an extensive bibliographical resource, a preliminary introduction to Foucault's discourse theory, and an experimental application of that theory to one major strand of the discourse of mass communications research. Students of educational psychology, sociology, and communications/media will find this work invaluable.
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Fair. 0275935167 Ex-Library Usual ex-library features. Marking in the text. One page has corner creased. Pages and binding are tight. Cover shows wear to corners. 331 pages.
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New. Sewn binding. Cloth over boards. With dust jacket. 344 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 344 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.