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Conscious Branding - Funk, David, and Levis, Anne Marie
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"Conscious Branding" is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using a simple visual diagram of how brands function throughout an organization. The brand map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.

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Conscious Branding 2009, Business Expert Press, New York

ISBN-13: 9781606490587

Trade paperback