Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number of the available brands. The basic idea is that consumers balance evaluation cost with potential gains from further evaluation. This idea is not new. It is related to search theories in Gould Nelson and Schmalensee It is consistent with the behavioral science observation that ...
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Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number of the available brands. The basic idea is that consumers balance evaluation cost with potential gains from further evaluation. This idea is not new. It is related to search theories in Gould Nelson and Schmalensee It is consistent with the behavioral science observation that consumers use heuristics to eliminate alternatives (tversky and Kahneman 1974. Shugan 1980. And Bettman and it is used prescriptively to select advertising copy (gross Our contribution is to formalize the idea in the context of relevant sets and to compare its predictions to data. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
