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Compete or Forfeit!: Competitive Strategies for Pharmaceutical Industry

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Compete or Forfeit!: Competitive Strategies for Pharmaceutical Industry - Chaganti, Subba Rao
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The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Japan), which inhabit a mere 13 per cent of population account for over 80 per cent of world pharmaceutical market. This is however changing mainly due to the rapid genericization driven by the winds of declining R&D productivity, vanishing market

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Compete or Forfeit!: Competitive Strategies for Pharmaceutical Industry 2015, Pharmamed Press

ISBN-13: 9789389974669

St edition

Hardcover