This text shows where todays communication industries came from, how they arrived where they are today, and seriously assesses their trajectories into the future, giving students an understanding of how traditional mass media are being transformed as they converge with technologies such as the computer and telephone. The authors help students rethink what we mean by mass media, and help them create a vision of their future in the information society and information economy.
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This text shows where todays communication industries came from, how they arrived where they are today, and seriously assesses their trajectories into the future, giving students an understanding of how traditional mass media are being transformed as they converge with technologies such as the computer and telephone. The authors help students rethink what we mean by mass media, and help them create a vision of their future in the information society and information economy.
Read Less
