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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment

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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment - Salkowitz, Rob
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For those with a keen eye, the annual trade show Comic-Con International serves as a showcase for trends in technology, demographics, and globalization that shape economic development.

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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment 2012, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071797023

Hardcover