Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building. In the early 19th century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons had created a chocolate company to rival the great English and European firms. At the turn of the millennium Cadbury was the world's largest confectionary company. But before long it too faced a threat to its very survival...
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Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building. In the early 19th century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons had created a chocolate company to rival the great English and European firms. At the turn of the millennium Cadbury was the world's largest confectionary company. But before long it too faced a threat to its very survival...
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Publisher:
Public Affairs/Perseus Group New York 2010
Alibris ID:
11179354092
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Seller's Description:
FIRST EDITION thus and **SIGNED by the author**. FINE AS NEW Large 8vo Clean White Boards HB in Pete Garceau-designed chocolate bar dec unpriceclipped DJ. The Fascinating history of the chocolate pioneers in Britain (the Fry, Terrys and Cadbury families) and the increasingly difficult struggle to keep morality and family values in business that included the monetary clout of foreign giants Kraft and Hershey.348pp, personally signed by the author at a Quaker & Business conference.